PLAY BIG
PLAY BIG
Lacoste Seasonal Wardrobe
DO YOU SPEAK LACOSTE?
Inventions, cult phrases... Lacoste is much more than a brand: it's an entire world that can be explored and spoken. When the crocodile tells the story of its own culture in a capsule collection.
-Lacoste recommends
The Lacoste World
We are Lacoste
PLAY BIG
This year, Lacoste reaches new heights with its new larger-than-life brand campaign, “Play Big”. By exploring new territories and placing art at the very heart of the brand, 2024 is undeniably a big year for the Crocodile.
We are Lacoste
Champions' outfits
Support the Lacoste team with the outfits worn in Australia by Novak Djokovic and Daniil Medvedev. Combining performance and style, Arthur Fils, Bernarda Pera and all the other members of the team are also geared up for this new Grand Slam.
We are Lacoste
The little story of a great logo
Behind the iconic Lacoste crocodile hides a funny story featuring a determined tennis champion, a suitcase placed in the window of a Boston boutique and a few playful American journalists... Dive into our story in 6 episodes!
We are Lacoste
Lacoste x Netflix
Plot twist: the Crocodile slips into your Netflix series! " Bridgerton ", " Lupin ", " Stranger Things ", " Sex Education "... somewhere between fashion and pop culture, welcome to a crossover wardrobe.
We are Lacoste
L003 Neo
Inspiration drawn from the tennis ball – which bounces between lines, across time, always moving, from one world to another.
We are Lacoste
The Sneaker Shop
Discover Lacoste sneakers for men and women, from the most sporty to the most trendy, without forgetting the classic sneakers.
Lacoste Inside
Polo care: Lacoste tips
Washing, drying, ironing, folding: a simple ritual for an eternal polo (and small gestures that change everything).